Question Description
iberty University
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BUSI745
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Disruptive Marketing Plan Brand Proposal Paper Assignment
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Name
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Date
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Indent first sentence of each paragraph tell the reader what this paper is about remember that you are provide a specific consumer brand offering / service.
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Disruptive Brand Plan
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Identify a brand that you would like to change their approach to their marketing and/or business practices. This must be a consumer tangible product OR a service company. Here are some examples, a cruise line that would change the vacation experience for the customers. You want everyone to talk about their experience and share with their friends and family (word of mouth). Or it could be a company that changes to all green and that drives more interest and marketing coverage for this brand.
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Marketing Mix
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Discuss here the 4Ps that would have to be modified to make these changes. At this point it is very high-level. Remember that these changes the mix must be affordable. You cannot say for example that you are a car brand that is going to give a cruise to everyone that buys your vehicle that could bankrupt a company. But what would change below? The product itself?Would the price have to change? Would you distribute this differently (place of purchase)? And then how would you promote this disrupted product differently?
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Product
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Brief recap of the key attributes of this product identified above today and how it might change.
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Price
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Todays pricing is discussed here. Provide the exact price of your product and the source.If it is sold in multiple locations, provide three examples of pricing found via your research.How might this have to change?
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Distribution (Place)
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Current distribution plan for this product. This is where consumers can buy your product.If your product is sold at several online and brick & mortar locations provide at least five examples.
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Promotion / Communications
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How does this brand communicate their brand offering today? How would you improve this? Deliver a minimum of 750 words and do not exceed 1000 words. You may use this submission (based on feedback you receive) as the start of your week seven paper. The tight range for word count is to ensure that your final Week Seven paper is under 25% SafeAssign.
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Target Market
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Review current versus future target market for this brand based on the changes you plan to implement.
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References
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You need three authored sources. An authored source is one that has a real humans name associated with it. You can use web sites too, but you still must have at least three authored sources including one peer-reviewed journal from the Journal of Marketing for example.
Note:The goal of this assignment was to select a consumer brand and propose a marketing plan (not fully developed at this stage) that could be expected to disrupt the market and competition. Often, students select a stodgy brand, one that’s not growing, and propose some out of the box ideas, using the 4Ps to guide thinking, that could surprise competition and regain market leadership. In the Course Content tab, there is a template for the paper.
