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MKTG 3010 UM The Super Bowl Mountain Dew Commercial Campaign Discussion

MKTG 3010 UM The Super Bowl Mountain Dew Commercial Campaign Discussion

Question Description

Think of a television commercial or ad campaign that you believe unreasonably overstates what a product or service can do, then answer each of the following questions (be sure to number your responses to align with the question numbers):

  1. Describe the product and the commercial or ad campaign.
  2. Do you think the advertiser is actually being deceptive in its claims? Or is it just an accepted and commonplace form of puffery, kind of like “fudging” just a bit on a resume? Relate this to the ethics we discussed previously in class.
  3. In either event, did the ad or ad campaign change at all what you think or feel about the brand? Why or why not?

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