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MRKT 4471 SMU February Break Vacation Experience Advertisement Blog Post

MRKT 4471 SMU February Break Vacation Experience Advertisement Blog Post

Question Description

This blog will be using creative strategies from ch 7 or tactics from ch 8.

Step 1: Create a blog to advertise a unique “February Break Vacation Experience that falls within the covid-19 guidelines”.

Step 2: Choose an emotional appeal (ch 7) and tactic (ch 8).

Step 3: In the word document: Describe in 1-2 paragraphs how you are using the emotional appeal to connect with your audience. Describe in 1-2 paragraphs how you are using the tactic to increase engagement from your audience (e.g. to act on it).

– Your blog should be 250 to 400 words and include pictures and facts/stats.

– When you submit your blog URL in this folder, include it in a word document with the write-up

PS: You need to read the PowerPoint and this work needs exquisite images and typography. You can use the third Word document as a reference. Finally is the score table, please refer to complete the homework.

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