MRKT 4471 SMU February Break Vacation Experience Advertisement Blog Post

Question Description

This blog will be using creative strategies from ch 7 or tactics from ch 8.

Step 1: Create a blog to advertise a unique February Break Vacation Experience that falls within the covid-19 guidelines.

Step 2: Choose an emotional appeal (ch 7) and tactic (ch 8).

Step 3: In the word document: Describe in 1-2 paragraphs how you are using the emotional appeal to connect with your audience. Describe in 1-2 paragraphs how you are using the tactic to increase engagement from your audience (e.g. to act on it).

– Your blog should be 250 to 400 words and include pictures and facts/stats.

– When you submit your blog URL in this folder, include it in a word document with the write-up

PS: You need to read the PowerPoint and this work needs exquisite images and typography. You can use the third Word document as a reference. Finally is the score table, please refer to complete the homework.

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