Health Care Marketing- final project

Exercise Content

Class Final Project:
You are the Marketing director for a new Health Care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental care center (this is just a suggestion you can choose the type of Health center you prefer).
Create a website (Wix.com offers free website building) which will include all the information of your new business.
Also write a paper with your Marketing plan 5 pages min excluding the abstract and references page/s.
Your paper must include
- An abstract page with a summary of your company and its services.
- Analysis of your service/services.
- What is the companys Mission and Vision?
- List how many local or national competitors are powerful and with which competitors will your company compete against, and how?
- How will the company differentiate its product from the competition?
- Define your Target market and your Customer profile.
- Develop this Marketing Plan, by using Marketing Principles learned in class, Be creative

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