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IKEA CASE STUDY MARKETING

IKEA CASE STUDY MARKETING

Read the attached case study from Ikea and answer the 2 following questions.

  IKEA’s model of purchasing furniture that is flat-packed and then assembling it yourself at home is a new and different way of doing things for consumers in many countries.

 a. In terms of innovations what type of innovation would this be considered?

 b. Does your answer for part a change if the furniture is delivered and assembled or installed by IKEA?

 At least two (2) sources related to the case. Please cite the resources in APA format.

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